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Flagship species : ウィキペディア英語版
Flagship species


The concept of flagship species has its genesis in the field of conservation biology. The flagship species concept holds that by raising the profile of a particular species, it can successfully leverage more support for biodiversity conservation at large in a particular context.
== Definitions ==
Several definitions have been advanced for the flagship species concept and for some time been there has been confusion even in the academic literature.〔Veríssimo, D., D. C. MacMillan, and R. J. Smith. 2011. Toward a systematic approach for identifying conservation flagships. Conservation Letters 4:1-8.〕 Most of the latest definitions focus on the strategic and socio-economical character of the concept, with a recent publication establishing a clear link with the marketing field.〔
* “a species used as the focus of a broader conservation marketing campaign based on its possession of one or more traits that appeal to the target audience.”〔
* ''species that have the ability to capture the imagination of the public and induce people to support conservation action and/or to donate funds''〔Walpole, M.J., Leader-Williams N. (2002) Tourism and flagship species in conservation. Biodiversity Conservation 11, 543–547.(Walpole & Leader-Williams 2002)〕
* ''popular, charismatic species that serve as symbols and rallying points to stimulate conservation awareness and action''〔Heywood, V.H. (1995) Global biodiversity assessment. Cambridge University Press, Cambridge.〕
The term flagship is linked to the metaphor of representation. In its popular usage, flagships are viewed as ambassadors or icons for a conservation project or movement.〔Barua, M. 2011. Mobilizing metaphors: the popular use of keystone, flagship and umbrella species concepts. Biodiversity and Conservation, 20: 1427-1440.〕
However, more recently, work in the field of microbiology〔Foissner, W. 2005. Two new "flagship" ciliates (Protozoa, Ciliophora) from Venezuela: Sleighophrys pustulata and Luporinophrys micelae. European Journal of Protistology, 41, 99-117.〕 has started to use the concept of flagship species in a distinct way. This work relates to the biogeography of micro-organisms and uses particular species because "eyecatching “flagships” with conspicuous size and/or morphology are the best distribution indicators".〔

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